Google improves user data transparency and control ahead of GDPR

Casey Dawson
May 12, 2018

Although we're taking these steps to make our Privacy Policy easier to understand, it's important to note that nothing is changing about your current settings or how your information is processed.

After four years of debate, the GDPR was finally approved by the EU Parliament on April 14, 2016.

And the stakes are high: the increased fines under the GDPR have been well-publicised; but perhaps less obviously, under the Code for Sports Governance sports organisations risk losing their public funding for non-compliance with applicable regulations (and Tier 3 funding requires governing bodies to demonstrate that they have appropriate policies and procedures for compliance).

"The policy now also includes explanatory videos and illustrations, because a visual description can be easier to understand than text alone".

According to Google, "As part of our GDPR compliance efforts, we've improved both the controls and the clarity of information in My Account so that people are better informed about how and why their data is collected".

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Users would continue to have granular control over the data they share with the company when they use its services, but with clearer explanations.

What is likely to be of interest to marketers is that the process of managing advertising preferences or muting certain ads entirely will be more streamlined for consumers, with Google saying it has plans to "further simplify the look and feel of these tools in the coming months". Users can choose to permanently delete specific activities, or days of activity that they do not want connected to their account.

To see the data Google stores on your web searches, browsing and YouTube viewing, visit the My Activity page.

The users could get a clear overview of all the Google products that they use - and the data associated with them - via Google Dashboard.

Through Family Link, parents can create a Google Account for their child and are required to provide consent for certain processing of their child's data. It also allows you to block apps, track screen time and remotely lock your child's device.

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