Best Buy, Amazon Announce Partnership

Javier Stokes
April 21, 2018

Another stock were watching Roku. shares getting hit as Amazon cuts a deal with Best Buy, to sell Amazon Fire powered TVs at Best Buy locations - making it one of the only retail locations where customers can buy these TVs. Not least because the experience can become more visual.

The WSJ reports six years ago Best Buy was close to shutting its doors completely but after focusing on its e-commerce stores and price matching with Amazon it has survived the volatile market. As part of Best Buy's deal with Amazon, Best Buy will no longer make Insignia televisions with Roku's operating system built-in.

Jeff Bezos, founder as well as CEO of Amazon, points out that Amazon has always been collaborating with Best Buy, and the latest partnership now takes things to the next level. We just announced the 10th OEM partner brand. On the other hand, Best Buy gains retail exclusivity.

The announcement from both companies is so aggressively framed to play down past rivalries that it nearly looks like the companies are protesting another narrative. But if this partnership sounds good to you, the first Fire TV Edition smart TVs will arrive this summer.

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Sean Sullivan has covered national politics for The Washington Post since 2012. He added, "We'll not be having this on the floor of the Senate".

"Our goal is to enrich the lives of our customers by offering them the very best products and services, whether they come to us online, visit our stores, or invite us into their home", said Hubert Joly, Best Buy chairman and CEO. Our partnership with Amazon is exciting because we believe Fire TV Edition delivers an incredible user experience and further strengthens the growing connection between home theater, home automation and voice control.

These new smart TVs will make streaming from a TV much easier, while support is included to attach an HD antenna, which would enable Alexa to search for broadcast TV as well, on top of TV episodes and movies from Netflix, Prime Video, HBO, PlayStation Vue, Hulu and more (depending on country).

This is all great news for Best Buy.

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