Get Ready for Three iPhone X Models This Year

Steve Phelps
April 19, 2018

Previously, the analyst Ming-Chi Kuo appeared to cast doubt on an iPhone SE 2 back in January, saying that Apple wouldn't have the internal resources to develop a new model. Instead, the global handset profits have been dipped by around 1 percent (year-on-year) in Q4 2017.

Apple's flagship device generated 5x more profit than over 600 Android OEMs combined, even though the device was only available for the final two months of the year.

Of course AAPL doesn't break out individual iPhone sales data, so the information Counterpoint is working with isn't official Apple numbers.

Shares of Apple (NASDAQ:AAPL) traded down 0.53% during midday trading on Friday, hitting $141.05. Berkshire Hathaway Inc. now owns 130,191,960 shares of the iPhone maker's stock valued at $18,750,246,000 after acquiring an additional 834,854 shares in the last quarter. Even though Apple is affected by this, the company was still responsible for 86% of all smartphone profits from October through December. The iPhone X alone managed to rake in 35% of the global smartphone market profit share and it was closely followed by iPhone 8 and iPhone 8 Plus at 19.1% and 15.2% respectively.

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Apple (NASDAQ:AAPL) was downgraded by Zacks Investment Research from a "hold" rating to a "sell" rating in a research note issued to investors on Wednesday, April 11th. These will all likely have the same stand-out features as the current iPhone X, including an edge-to-edge display, FaceID, ARKit capabilities, and wireless charging. According to the same sources, Wistron has set up a new assembly line for iPhone 6s Plus production. It has been also speculated that the new iPhone SE 2 will come with an A-10 chip and 2 GB RAM, similar to the specs of iPhone 7 and 7 Plus, launched a year ago. Then again, with Samsung giving the Galaxy S9 away in promotions, are activation numbers really a meaningful statistic?

According to the latest research from Counterpoint, Apple and Samsung flagship models lead in terms of profits as compared to other Android OEMs. According to the report, the smartphone replacement cycle has also reached its peak and this is making it hard for OEM manufacturers to book large profits. The report claims that the cumulative profit of Chinese OEMs has crossed $1.3 billion in Q4 2017.

With an increased mix of flagship sales for key Chinese brands, we expect profit share of Chinese players to grow in the coming quarters.

Some rumors have suggested Apple plans to discontinue the device this year, but its compact form factor and affordable price tag make it an important member of the iPhone family - particularly in emerging markets like India, which have become increasingly important for Apple.

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