Google is shuttering its URL shortening service,

Leigh Mccormick
April 2, 2018

Luckily, all existing URLs will continue working.

Google is shutting down its URL Shortener service, which was unveiled in 2009.

Hermanto noted that the decision to turn down support for is "to refocus its efforts as it transitions to another service that will fill the void". The first one is April 13, 2018 - this is the day when new users will no longer be capable of creating short links using the service. According to Google, Firebase Dynamic Links (FDL) are smarter URL's that direct users to any location in mobile apps. Both developers and users have 12 months to use the service, but if you have yet to use the shortening extension before April 13, you can figure using it after that.

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Google said existing short links would continue to redirect to their destination even after the cut-off date of March 30, 2019. For example, I purchased the domain and after it was linked with, it became my shortened URL. Furthermore, the company says they are excited about the possibilities with these Firebase Dynamic Links, particularly when it comes to dynamic platforms' detection like iOS, Android and web app. All you had to do was to to any link to display click statistics for any link. Once you have an account, creating a short link is as easy as clicking on the Create Bitlink button. How often do you use a link shortening service?

As for developers, FDL short links will automatically detect the user's platform and send the user to either the web or your app, whichever is appropriate. For example, deep links offer the benefit of being able to redirect someone to not only a website, but a point within a website.

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