Tim Cook casts corner-office shade on Mark Zuckerberg

Steve Phelps
March 30, 2018

Such detailed profiles of people, with "incredibly deep personal information that is patched together from several sources" like Facebook has compiled, shouldn't be allowed to exist, Cook said.

In the current Cambridge Analytica scandal, the personal information of 50 million American Facebook users was reportedly used by the political consulting firm without the individuals' consent. Shares in Facebook plummeted more than 17pc from the close on 16 March to 20 March.

Cook's comments come amid Facebook CEO Mark Zuckerberg's controversial scandal involving consulting firm Cambridge Analytica, which may have misused the data of almost 50 million users to influence the 2016 election.

Cook compared Facebook's business model to Apple's, focusing on the former's reliance on user data to make money.

He said that Apple had been "worried for a number of years that people in many countries were giving up data probably without knowing fully what they were doing" and that these detailed profiles would lead to major public concern once an incident such as the Cambridge Analytica scandal occurred.

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The full interview with Cook, conducted by Kara Swisher and Chris Hayes following Apple's education event in Chicago this week, is set to air Friday on MSNBC. "However, I think we're beyond that here", Cook said.

"We've elected not to do that", Cook explained, according to Recode.

In an interview to Recode/MSNBC, Tim Cook was asked what would he do if he was in Mark Zuckerberg's shoes and he responded: "I wouldn't be in this situation". Regulation can have unexpected consequences, right? "I think the best regulation is no regulation, is self regulation", he said.

While Apple has its own critics, Cook's criticism of Facebook is line with how Apple has operated in the past with regards to protecting user data.

Apple is offering a new privacy feature on all of its devices that will inform users whenever their data is being collected by one of the company's services. Unlike Apple, he said, they look at every app that uses their platform in detail, referring to the company's App Store review process.

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