YouTube Bans Firearm How-To Videos and Sales, Prompting Backlash

Leigh Mccormick
March 22, 2018

Strategies include exclusive videos, playlists and other offerings that will appeal to music fans, along with a lot more ads. That is more than twice the original buy-in of $150 worth of YouTube ads Google required businesses to purchase to use the service when it was available in a limited number of cities.

The timing of this US expansion is relevant because YouTube just last week announced new AdWords experiences that tie together Google searches with YouTube advertising and calls-to-action.

Just last week, a keynote at SXSW confirmed that YouTube's upcoming subscription service would combine the "best of Google Play Music".

As far as YouTube's upcoming music service goes, it is expected to have contracts with every major music production company possible, including Sony Music Entertainment, Universal Music, Warner Music Group and a group of independent labels, called Merlin. Hiring a pro to create a professionally produced video could cost $1,000 or more.

Cohen also straightforwardly confirmed that YouTube is planning to "smoke out" users who can afford to pay a subscription and and make them do so with the new service.

Kola Kola artwork provided by Zone 4
Kola Kola artwork provided by Zone 4

YouTube's upcoming subscription service is said to be a "necessary counterweight" against Apple Music and Spotify, who are now the leading online music services that generate significant revenue for the industry. Spike's Tactical, which says it sells "the finest AR-15s on the planet", has been a high-profile casualty of YouTube's new restrictions, as it revealed in a recent Facebook post of its own.

The music industry is hoping YouTube will invest enough to compete with Spotify and Apple Music. "Once we do that, trust me, all that noise will be gone and articles people write about that noise [of YouTube underpaying] will be gone". Other music services have faced the same criticisms that they were devaluing content, amid struggles in the process of encouraging subscribers used to downloading music without paying for it first.

The growth of paid streaming services has revived music industry sales after more than a decade of decline.

"Every small-business owner has a story to tell - whether it's how they started out, why their product or service is unique, or why customers buy from them", Rettke said.

Iran, US to hold talks on 2015 nuke deal
Pompeo, he said, was "too much of an advocate for regime change, really everywhere" and was not a "good fit to be a diplomat". A senior USA senator says he believes President Donald Trump will pull out of the Iran nuclear deal in May.

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