Facebook ends News Feed experiment after test countries complain

Leigh Mccormick
March 3, 2018

In October previous year, the social network introduced the second feed in six test countries with the intention of creating one feed just for posts from family and friends and another for public posts and content from publishers called Explore.

However, journalists from the trial countries of Sri Lanka, Guatemala, Bolivia, Cambodia, Serbia and Slovakia criticised the move.

In a blog post, Facebook's head of News Feed, Adam Mosseri, said the experiment was motivated by "consistent feedback" that people wanted to see more from friends and family and less from media organizations and businesses.

Separately, we're also discontinuing the Explore Feed bookmark globally this week.

Facebook has announced that it is ending an experiment that meant to separate the News Feed.

When Facebook first announced the test in October, analysts questioned the company's logic.

However, the change went down badly; engagement with Facebook pages tumbled, and its implementation without consultation with stakeholders was described as "downright Orwellian". Facebook has been criticized many times in the past for its role in spreading fake news, which has led the company to admit it can sometimes be damaging to democracy.

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"We're always looking to help people connect with the people and information that matter most to them".

Facebook then gives you the option to "boost" a post, giving us the privilege of reaching more of our followers as long as we have the cash to pay for it. Which is what Facebook says its users actually want.

Mosseri said this initiative will "better address the feedback we heard from people who said they want to see more from friends and family".

The social media site said Thursday it was ending testing of the change, which would have pushed publisher content onto a second feed away from posts by family and friends.

Mark Zuckerberg made it his new year's resolution to clean up the site after the discovery of 470 fake pages and accounts with connections to Russian Federation that bought ads during the 2016 USA elections.

"We also received feedback that we made it harder for people in the test countries to access important information, and that we didn't communicate the test clearly".

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