Facebook's Millennial Exodus WILL Continue In 2018

Steve Phelps
February 15, 2018

"Snapchat could eventually experience more growth in older age groups, since it's redesigning its platform to be easier to use", Debra Aho Williamson, an analyst at eMarketer, said in a statement.

Facebook replied that its user base is not affected as other age groups are joining the platform. The research firm estimates that another 2.1 million users in the US younger than 25 will leave Facebook this year. Around 5.8% of those in the 18-24 age bracket will leave the platform.

eMarketer expects Facebook to make further losses in 2018. The number of Facebook users who are in the 12-17 and 18-24 demographics are estimated to decline by 5.6 percent and 5.8 percent, respectively. Facebook is appealing less to younger generations and Instagram is not picking up the slack as it previously did. However, more than half of American teens are expected to switch over to Snapchat this year itself.

Snapchat and Facebook-owned Instagram are expected to add more younger U.S. users, eMarketer said. Snapchat and Instagram are still flourishing.

Teenagers are turning away from Facebook more than ever while the popularity of Snapchat continues to grow, according to fresh research. The research firm believes Instagram's USA user base will grow by 13 percent this year, to nearly 105 million people. At the same time, Snapchat and Instagram will add users from that age group. Facebook lost approximately 2.8 million USA users under 25 a year ago, a small amount in comparison to the company's vast user base but indicative of a general decline in interest for the platform amongst younger Americans.

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Facebook's rival platform Snapchat was only launched in 2011 but is fast growing, and is set to add 1.9 million users in 2018.

The trend is also witnessed in the United Kingdom, where the number of users between 12 and 17 years old dropped by 13.02% in 2017. In fact, a lot of kids and adolescents are fleeing Facebook to escape their parents and grandparents.

Facebook has tried to stem an exodus to Snapchat with measures such as a new version of its Messenger app for children. While "Facebook newer", who are new to Social media world are even rejecting Facebook usage from the starting.

Writer and social media addict. "It just won't be as cool to certain age groups".

Facebook made a smart move by acquiring Instagram in 2012, allowing it to withstand the first wave of social competitors trying to penetrate the mobile photosharing market, adds Eyal, but that grace period is over.

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