Even Twitter is trying to be like camera-friendly Snapchat now

Steve Phelps
January 26, 2018

This feature would really augment Twitter's video platform.

A working prototype of the tool has been built, but the design could change and no release date has been planned for the feature just yet.

Snapchat gave some reasoning for bringing the feature now, saying that it will let users send their content to anyone while demonstrating just how the app and features work.

The report has led Twitter shares to gain as much as 1.4% today, whereas Snap's stock fell nearly 5.1% amid concern about further competition.

"Twitter declined to comment". Bloomberg reports that Twitter wants to change this now by reducing the number of steps it takes to tweet a video or broadcast live.

Posting videos or pictures to Twitter involves opening the app, clicking on the compose button and then the camera button, taking the video or picture, and then clicking tweet.

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But on Snapchat, users see through the eye of their camera as soon as they open the app - all they have to do is point, shoot, maybe add some sort of psychedelic filter, and post.

Twitter CEO Jack Dorsey was once quoted in saying that Snapchat is "very modern" and admittedly described Twitter as being "confusing".

For each story, Snapchat will create a link that will redirect users to a video player at Snapchat.com. This new feature will be introduced alongside the roll-out of the application's major redesign.

The latest feature is available on Snapchat in a select few markets, including the United Kingdom, Canada, and Australia.

But the company has promised, more generally, to do what it can to attract and keep users.

Twitter has been facing increasing pressure from investors and industry watchers who say the app has been losing users to other popular apps like Facebook, Instagram and Snapchat.

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