Tide Pod Challenge Videos Being Removed From Facebook, YouTube

Kelvin Reese
January 20, 2018

The Tide Pods challenge urges young people to put small laundry detergent packages in their mouths and post videos of themselves doing it.

Has the solution to the Tide Pod challenge finally been found?

Poison control centres in the USA received more than 50,000 calls about liquid laundry packet exposures over the last five years, according to the American Association of Poison Control Centers (AAAPC). "We have and will continue to remove any of this material as soon as we're aware of it", a Facebook spokesperson said.

"YouTube's Community Guidelines prohibit content that's meant to encourage unsafe activities that have an inherent risk of physical harm".

YouTube recently said it's taking down clips that show people taking bites of the pods.

Tide's parent company, Procter & Gamble, told CNN in a statement that "nothing is more important to us than the safety of people who use our products".

"We also work with American Cleaning Institute, the industry association, to inform and provide assets to post-secondary education institutions to educate their students that laundry detergents should only be used to clean clothes".

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Social media has only spurred the spread of risky "challenges" that are often carried out by bored teenagers.

When videos showing the Tide Pod challenge are flagged, the videos are removed and the channel hosting the video are given a strike for violating the platforms community guidelines.

And they've been brilliant, even going as far to request those who have been eating Tide Pods give them a call when they're feeling better.

If you have any kids or pets, make sure you keep the Tide box out of reach, locked away or just out of sight. Like a lot of viral videos, it seems to have started as an internet joke.

It has parents on edge as it could do severe damage to someone through the use of laundry pods.

Last year, United States poison control centres received reports of more than 10,500 children younger than 5 who were exposed to the capsules.

As for the pied pods, he said they are a temporary feature on the Vinnie's menu.

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