Mother of black child in 'racist' H&M ad speaks out

Casey Dawson
January 13, 2018

The Stockholm, Sweden, mother told Gulf News that her son has "no idea" about the controversy surrounding the ad he modeled for - which showed him in an H&M hoodie with the phrase "Coolest monkey in the jungle" written on it.

Opinions from the global community were spread among those who believed H&M was being intentionally racist, inadvertently racist or not racist at all.

The backlash to the ad campaign was swift, with celebrities including Questlove and LeBron James calling out H&M for being racially insensitive. "Stop crying wolf all the time. unnecessary issue here".

"(I) am the mum, and this is one of hundreds of outfits my son has modelled.

"That's my son. I've been to all photo shoots and this was no an exception, everyone is entitled to their opinion about this", she said, according to a screenshot reported by BET.

The Swedish brand received serious flak for this, following which the company released a statement, "We sincerely apologize for offending people with this image".

Now as the mother of this young boy, Ms. Mango has the right to decide what she feels about the issue, and no one has been trying to say anything negative about the young boy.

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While Terry might not think there is a problem with her child wearing a "coolest monkey in the jungle" hoodie, many celebs spoke out against H&M and the clothing company lost some major endorsements. These offenses are more about the makeup of the rooms where they happen, than the items they produce.

It read: 'We understand that many people are upset about the image of the children's hoodie.

To add to the confusion, Jallow has since claimed Terry has changed her mind and plans to "take action" against H&M.

"U got us all wrong!" And we ain't going for it!

"We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong", the National Basketball Association superstar went on.

Referring to the green jumper on Twitter, Labour MP Kate Osamor said: "I was totally shocked, dismayed to say the very least to find this online imagine". James wrote in a post showing the boy wearing a crown accompanied by the words "King of the World". Diddy wrote on his Instagram post.

Twitter user, Selene Arianela tweeted comparing the image to a white boy modeling a "survival expert" hoodie, which didn't seem to make matters any better for H&M.

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