Google buys United Kingdom start-up Redux

Steve Phelps
January 12, 2018

Alphabet Inc.'s Google has quietly acquired a British technology startup focused on technology that turns surfaces such as phone displays into speakers, according to a Bloomberg report on Thursday. Redux is the developer of an innovative technology that allows surfaces, such as smartphone displays and PC monitors, to act as speakers.

Google has declined to comment on the acquisition, including how much might have been paid for Redux.

Hopefully, it won't be too long until Google integrates this technology into their system, because we'll be able to have even thinner devices with bigger batteries. As per the company's LinkedIn page, Redux has 50 pending patent and has been granted 178 patents.

It remains unclear when Alphabet bought the sound specialist, but the tech-giant confirmed that it obtained the shares on December 13.

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While no one was paying attention at the end of 2017, Google swooped in and purchased a company in the United Kingdom called Redux that has a couple of pretty unique ideas around display panels. Redux's technology could help there on new devices. Backed by investors including Arie Capital, Redux raised $5 million in March 2017, and concentrated on markets including computing, mobile, automotive and industrial controls. Not only does this mean that more advanced haptic feedback is possible, but the displays can also be used as speakers.

Google (GOOG, GOOGL) acquired a United Kingdom speaker tech startup late previous year for undisclosed terms.

The last public communication from Redux was in April 2017, when it unveiled its Panel Audio technology, which uses haptic vibrations and "bending wave" sounds to turn smartphone and tablet screens into high-quality speakers. For Panel Audio, they are using special actuators that "deliver naturalistic wide-frequency-range audio from a panel or display (without micro-speakers and apertures) - providing a versatile and robust overall solution".

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