H&M apologizes for 'Coolest Monkey' sweatshirt ad featuring black child

Kelvin Reese
January 9, 2018

New York Times columnist Charles Blow tweeted a picture of the ad, addressing H&M with the caption, "Have you lost your damned minds?"

The Roots' Questlove also took to social media to speak out against the offending photo.

H&M is still selling the hoodie in question.

Despite recently forming a partnership with fashion retailer H&M, the Weeknd says he's effectively cut all ties with the chain as the result of a racially offensive advertisement. "The entire narrative is a fail for 2018", said the Twitter user.

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H&M, based in Sweden, apologized Monday morning for what many said was an insensitive association between the young model and a hateful slur against black people. "This image has been removed from all online channels and the product will not be for sale in the United States".

"It was never our intention for this image to be perceived in this way and we will be reviewing our internal routines to ensure that such a misjudgment does not happen again".

His current 18-piece collection, "The Weeknd X H&M", which features a mix of menswear items like sweatshirts and hoodies, is still available online. "Now they're trying to COVER IT UP". A number of people literally announced their boycott of H&M via Twitter. A few months ago, Dove received major backlash after posting an ad on its Facebook page showing a black woman taking off her brown shirt to reveal a white woman.

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