Google Could Open Physical Stores In India To Help Pixel Sales

Leigh Mccormick
December 28, 2017

The company is reported to roll out stores in the latter part of 2018. Estimates suggest that Google's flagship handsets are lagging behind the competition in India, so opening physical stores in the country could help boost sales of its Pixel smartphones.

The first-gen Pixel flew under the radar in India thanks to an underwhelming marketing campaign by Google, and the company vowed to fix things with its successor.

Google Pixel 2 and Pixel 2 XL. One executive at a mall claims that the pop-ups have imparted on Google how retail is "important because you can't explain numerous features online". "They got a flavor of how physical stores are also important because you can't explain numerous features online", a top mall executive told the site. As an example, he pointed out that the pop-up store in his mall included a dark room so that consumers could see for themselves how well the Pixel 2 camera takes pictures in locations with low-lights. "So, maybe this could (have encouraged Google) for the decision (to open outlets)", said a senior executive at one of the malls where Google had setup the pop-up store. India is now the world's second largest wireless market with 1.2 billion mobile subscribers and Google will want to tap into that market share.

What is not known at the moment though is whether these upcoming Google Stores will be single-brand retail or run by other franchises. Google opened some physical stores in India back in 2013 through a partnership with Spice Group.

Check Out January's Xbox Live Games With Gold Lineup
Then later in the month, get ready to fight for your survival on the streets of London during the zombie apocalypse in Zombi . We also believe that our passionate and awesome community of Xbox fans love to make a difference in people's lives.

Google will likely sell some of its other products at these stores as well, like Google Home smart speakers, Chromecast devices, Pixel notebooks, and Daydream virtual reality headsets.

"We had done two stores as part of the pilot and then we could not proceed with the project as they did not meet with our desired objectives", said Dilip Modi, chief executive of Spice Connect, according to ET.

However, it is unclear whether Google will apply for a single-brand retailing licence in India or take the franchisee route like Apple and Samsung. Joining the bandwagon is Apple too, who is planning to launch its own series of stores all over India.

Other reports by

Discuss This Article