Facebook introduces new augmented reality effects for Messenger

Steve Phelps
December 14, 2017

Facebook clearly doesn't want any significant Snapchat feature to go unanswered. In order to boost the functions popularity, Facebook recently opened it up, allowing users to cross-post to Facebook Stories from Instagram and Messenger, but the solution still lags behind its other platforms.

As part of the expansion, Facebook said it will also enable something called world effect technology within AR Studio in the coming days, which will let developers incorporate moveable, 3D objects into their AR apps. World Effects is similar to what we have seen in Snapchat's World Lenses.

For regular users, that means they'll soon be able to overlay 3D objects on top of images and videos in their interactions with friends. Called World Effects, this feature can be activated using the native camera app on Messenger.

Facebook is one of the tech giants interested in both VR and AR, and the company is about to make it a lot easier for you to enjoy AR inside its apps.

Facebook’s new World Effects
Facebook’s new World Effects

The basic idea is that you can drop 3D objects into your photos to make them appear as though they're there in real life, such as a heart over someone's head. For now, Facebook users can play around with effects like hearts, arrow and robot in addition to word bubbles like "love", "bae", "heart" and "miss you".

Facebook has announced five new ways Facebook and Messenger will aim to help users spread the season's greetings: 1. There you can choose an effect and then tap to add it to your image.

Facebook says this is just "early versions" of World Effects in Messenger. First announced at the Facebook F8 conference in April, the platform was beta-tested with around 2,000 brands, publishers and artists prior to its public launch, with Facebook claiming that it is now putting "the power of augmented reality in the hands of all creators".

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