Apple to Boost Music Services With Shazam Acquisition

Georgia Reed
December 12, 2017

Although, Siri was able to identify the songs being played with Shazam integration in 2014 itself, with the new acquisition, Apple will look to take its voice-based assistant to the next level to compete with Google and Amazon.

"Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users".

The Shazam deal was widely trailed in the media over the weekend.

Shazam's always had a hard time figuring out a viable business model, so the Apple takeover could be a blessing in disguise for the company. Its simple yet useful function - identifying a song that's playing on the radio or elsewhere - has earned it more than 1 billion downloads since it was released for the iPhone in 2008. Shazam is one of the most known apps since Apple's App Store established. That has never been the case with any acquisition the Cupertino giant made, and if Shazam becomes exclusive to Apple, as is likely to be, Android users of the app stand to lose quite something.

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Shazam, which is based in London, said a year ago that it had reached one billion downloads on smartphones.

Apple bought the company for $400 million after it was initially reported last week by TechCrunch. "We have exciting plans in store". While Apple Music has grown rapidly since its launch about three years ago, adding about 30 million paid users, it is just about half as large as market leader Spotify.

Basically, Shazam recognises music. Google's version of the technology constantly monitors nearby music, displaying each song title on the phone's screen - a handy feature that may have led Apple to conclude it needed to offer a similar function in its iPhones in order to not appear behind the curve.

Perhaps, Apple is keen to build on Shazam's efforts to develop killer features of its own for the launch of its much-rumoured AR glasses. Multiple source confirmed the amount later as well, which is interesting considering Shazam had a valuation of over $1 billion during its last funding round in 2015.

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