Google Home now lets you shop at Target with just your voice

Javier Stokes
October 14, 2017

Official sale of the affordable assistant doesn't begin until later in October, so those affected will have received their faulty device at Google Home giveaways or press events. One of the core functions of the Echo is its ability to easily order and reorder products, so for the Google Home to be an equal competitor, it needs to be able to offer that same ability. Priced at $50, it is the flawless device for those who would like to spice up their homes and at the same time, experiment with Google's voice commands.

Google's now chose to stop doing that for unknown reasons.

As for Target, the big box chain announced that by 2018, Target REDcard holders will be able to link their cards and save 5 percent when shopping Target via Google Express.

Like many retailers, Target has been offering more shopping options.

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"We're excited to offer this service nationwide in time for the busy holiday season", Mike McNamara, Target's chief information and digital officer, said in a statement Thursday. He believes that voice shopping will be more prevalent in the next few years.

The move is Target's latest attempt to attract more online shoppers as the holidays approach. Even Apple has one coming out this year. That deal basically adds hundreds of thousands of products to the service, which is exactly what Home Depot did, as well.

Amazon doesn't give sales figures for Echo, but Consumer Intelligence Research Partners estimated that the Seattle company has sold more than 10 million Alexa-powered Echo devices in the USA since late 2014. In August, the company ditched the $95-per-year membership fee required by Google Express, a clear sign that it wants to lure in more customers with free deliveries, in addition to other benefits of the membership. The analysis estimates Alexa will hold 68% market share of all smart speakers by the end of fourth-quarter 2017, excluding Amazon Echo and other third-party home hubs built by third parties. And as someone who has owned an Amazon Echo for almost two years, trust is probably the biggest reason I feel comfortable keeping a device of this kind in my home. Shoppers will have hands on their purchased items within two days of purchase, as the items will be shipped to the nearby Target store for free of cost provide that the purchase is over $35 or minimum of $35.

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