Twitter testing out doubling character limit to 280

Leigh Mccormick
September 28, 2017

Twitter is known for its 140 character limit - yet some users find it challenging to cram all their thoughts into a Tweet.

Twitter rolled out the testing of its new feature, the 280-character limit, today.

The 280-character limit is now only available "to a small group", with no mention in the announcement of when it plans to roll it out to the remaining Twitter users.

BBC reported that Rosen also informed that the shift was being tested for all languages including Japanese, Chinese and Korean. For example, Twitter discovered that 9% of English language tweets hit the 140 character limit versus just.4% of Japanese tweets. It also showed comparisons of what the same tweet looked like for different languages such as English, Spanish and Japanese. "It's what makes it such a great way to see what's happening", they wrote.

A 140 character tweet (left) and 280 character tweet (right).

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The move is thought to help users easily express themselves.

Others, meanwhile, were concerned that the additional characters would allow US President Donald Trump to Tweet even more. Gifs, memes and emojis run rampant after every major piece of news breaks on the social media site and oftentimes, the only thing seemingly keeping the entire app together is the 140 character limit.

Currently, the 280-character tweet facility is available to a small group of its 328 million users, but it would soon be rolled out globally, Twitter said in a blog post late on Tuesday.

Announcing the news on the company's blog, Product Manager Aliza Rosen said she hoped the change would 'work for our community'.

The decision is an extension of the earlier experiment to discount Twitter handles and hashtags from replies so the full 140 characters could be leveraged for whatever bile is being spilt.

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