Apple introduces Apple TV 4K to revive its streaming video hopes

Javier Stokes
September 13, 2017

A new version of the Apple TV streaming device will be able to show video with sharper "4K" resolution and a color-improvement technology called high-dynamic range, or HDR.

Apple also announced that high-resolution 4K movies from its iTunes stores will carry no premium over the existing 1080p content.

The Apple 4K TV will be available to order starting September 15, shipping a week later on September 22. In addition, Amazon.com may even start selling Apple TVs again (they were pulled from the web retailer in 2015).

You'll need a 4K TV with HDR support to take advantage of all of these new features.

Other updates include a revamped TV app that will place an emphasis on live sports by showing games that are live, along with their score and time left in the period.

The new generation of Apple TV, no-so-creatively named "Apple TV 4K", is getting a major upgrade as well.

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But wait, what about improvements to the Siri Remote? This new operating system has improved the way in which downloading and updating applications works, making it much more user friendly. And, this year, Apple will upgrade all HD content to 4K HDR.

Prior to today's official announcement, we had heard that Apple was clashing with prominent Hollywood studios over the pricing of 4K content.

This was the world the original Apple TV was born into, and it gave people access to a smart ecosystem while the TVs themselves were too "dumb" to do so themselves. Apple's promising that Netflix and Amazon Prime's 4K content is coming soon. The older generation Apple TV will also remain on sale with a price tag of $150 with 32GB inbuilt storage.

It's also simple to send movies, TV shows, home videos and photos from iPhone or iPad instantly to the TV using AirPlay from your iOS devices. It runs the latest TVOS.

Apple's iPhone 8 event was really packed with some heat as the company went ahead announcing its next iPhone and more.

This year we got a single sign-on mode, plus (for US users) a global search tool to help you find any programme you want.

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