Instagram Lets Users to Share Stories Directly to Facebook

Leigh Mccormick
September 8, 2017

Pioneered by Snapchat and later copied by Facebook, Instagram, Messenger and WhatsApp, Stories feature is one of the most popular ways of sharing updates with friends and public followers on social media nowadays.

It's not clear how big the current test is or what Instagram's future plans are for the feature.

The test is limited to certain brands buying ads through Instagram's API, but an eventual official extension of Canvas to Instagram should be something of a no-brainer. The Facebook app will show these Instagram-uploaded stories in its own story section with a "Instagram" label beneath the user's name. It looks like Facebook wants to ride on to the stellar growth that Instagram Stories has seen.

Three months later the site added a live video functionality to Instagram Stories.

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Facebook is, of course, well aware of this, so it's trying to give it a much needed boost by tying it in directly with Instagram.

This type of new feature may seem a bit odd, but it may indicate a problem with the integration of the Snapchat feature on the main Facebook app. Stories are so unpopular on Facebook that the company chose to place grayed-out icons of user's friends to populate the Stories section of the app, as pointed out by The Verge. Since Facebook bought Instagram back in 2012 the two have remained nearly separate and although Instagram users have been able to share individual photo and video posts to their Facebook News Feed for some time, no content could travel in the other direction. Both Apps have traditionally kept separate from the beginning.

In other Facebook-related news, it also appears as though that the company is testing out colored comments.

Instagram Stories might soon make its way to Facebook.

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