Fitbit tests premium wearable pricing with $300 Ionic smartwatch

Kelvin Reese
August 29, 2017

Long rumored, the Ionic seeks to take on the Apple Watch in ways its previous sort-of watch, the Blaze, never could.

What else? Oh, yeah, of course you get built-in Global Positioning System, "multi-day" battery life, water resistance up to 50 meters, continuous heart rate monitoring, in-depth sleep insight and 2.5GB user-available storage for more than 300 songs. The watch also includes Fitbit's updated PurePulse continuous heart rate tracking technology, Bluetooth, and a new relative SpO2 sensor for estimating oxygen levels in the blood.

The Ionic boasts 2.5GB of built-in storage.

"Ten years ago, Fitbit pioneered the wearables category with the introduction of its first health and fitness tracker", Fitbit co-founder and CEO James Park says in a prepared statement.

Along with your Wallet, Ionic features an array of apps, such as Weather from Accuweather, Starbucks, and Strava, along with Fitbit's Coach, Exercise, and a few other stock apps, but the success of Ionic rests largely in developer's hands.

Fitbit has released what seems to be its most important product of the upcoming holiday shopping season: a smart watch it calls "Ionic".

Adidas is set to deliver a Fitbit Ionic special edition in 2018. The payment functionality will be initially supported in the United States with participating issuer banks, and will expand to other markets across the globe soon after. Not only was the screen completely visible in direct sunlight, it was able to automatically detect when I stopped for traffic, and pick things back up once I started moving again-a handy feature for city runners.

Iraqi forces in full control of Turkmen city of Tal Afar, military
USA -backed forces are gradually securing the key area since the launch of the ground offensive earlier this week. Tal Afar is about 150 kilometers (93 miles) from Syria's border and it's among the last IS-held towns in Iraq.

Being a smartwatch the Ionic isn't just built for fitness and health tracking.

The Ionic appears to be Fitbit's new flagship wristwear, and with good reason.

Following months of rumours and speculation, Fitbit has finally taken the wraps of its new fitness watch.

Similar to other mobile payments services such as Apple Pay or Android Pay, Fitbit Pay will work using credit card tokens and an NFC chip to communicate with contactless terminals.

The $299.95 Ionic is available for preorder now through and will reach stores in October. There are also perforated leather options in Cognac Brown or Midnight Blue for $59.95 each. Some will love it, as it's clearly the most full-featured device Fitbit has ever made. It is $300, which is reasonable when compared to Apple Watch and various Android Wear products. The main attraction is that they've been created to go along with Fitbit Ionic. Ionic will be available in stores worldwide beginning October 2017, including major North American retailers Amazon, Best Buy, Dick's Sporting Goods, Kohl's, Macy's, REI, Target and Verizon. The design has been toned down for a more sleeker aesthetic and it now comes with a bright display for showing you the stats and greetings for times when you need the motivation.

Fitbit Pay support will start in the USA and roll out to other markets soon after.

Fitbit today also unveiled the Flyer headphones. That's substantially better than the battery life that most Android Wear watches provide, so if Fitbit can deliver on this claim, it'll have a serious edge over a lot of the competition coming from Google.

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