Apple reportedly holding iPhone event on September 12th

Leigh Mccormick
August 29, 2017

The next iPhone is finally here.

According to a new report published by the Wall Street Journal today, Apple will be announcing its next-gen iPhone models on the 12 of September.

The company declined to comment. Additionally, a raft of other products are expected to be on show, and the confab will undoubtedly be one of the technology highlights of the year.

However, Apple has not officially confirmed the date and has not yet issued invites to the launch event. Along those lines, I also expect the iPhone 7s Plus to start at $769 for the 64GB model, with the 256GB version being priced at $869 - again, coming in at similar price points to the now available 32GB and 128GB iPhone 7 Plus models, respectively. Not long after; June 29 of that same year, the first iPhone called the iPhone 2G was released by the company. Apple has historically announced its iPhones in early September, so it's likely we'll know soon how right or wrong these bets are. These will feature minimal design changes in comparison to the iPhone 7, but benefit from upgraded specs.

However, if Apple builds unique and compelling in-house technologies that are expensive to manufacture and could only be supported by the bill of materials of relatively expensive devices, then it could be hard for Apple's competition to follow - at least within a time frame that'd be relevant to Apple's business performance.

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An Apple Watch 3 with LTE could be in the works and this means users won't be dependent on the iPhone anymore. It's unclear, therefore, why Apple would resolve to employ a previous-generation technology on a device that, by all measures, will embody "the next-generation" of iPhone. Despite this perspective, Apple dominates the smartwatch market place, with the Apple Watch responsible for around 95 percent of sales overall.

The report also claims that the iPhone 8 might only be compatible with wireless charging accessories which are MFi (Made for iPhone) compliant.

Apple's launch event is also scheduled to happen a week after Samsung, Apple's biggest smartphone rival, begins selling its new Galaxy Note 8 model.

Not only that, Apple is also expected to make the jump to OLED. It added the device will launch in September this year. The thought is so tantalizing, and even though you keep telling yourself you'd "very much like to be excluded from this narrative", you can't help but click on every iPhone 8 post you come across. This buyback authorization allows the iPhone maker to purchase up to 6.5% of its shares through open market purchases.

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