UCF kicker De La Haye ineligible for taking YouTube money

Lawrence Cooper
August 2, 2017

Specifically, Rubio opined on the suspension of a kicker from the University of Central Florida, who found a way to monetize YouTube videos promoting his athletic endeavors, and who UCF ultimately ruled to be ineligible in accordance with NCAA guidelines. After multiple meetings with UCF's compliance department, De La Haye was officially ruled ineligible on Monday after making the decision to keep the channel and its potential profitability. But the YouTube videos that depict him as a student-athlete would have to broadcast on a non-monetized account.

Donald De La Haye has more than 91,000 subscribers to his YouTube channel where he goes by the name "Deestroying", but he won't be destroying any footballs for UCF this fall.

De La Haye has been ruled ineligible for the upcoming college football season, according to the NCAA.

The videos on De La Haye's YouTube channel showcase his life as a student-athlete with titles such as "What it's like to be a college football player" and "How I practice my kicking".

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His video entitled "Quit College Sports or Quit YouTube?" had more than 178,000 views as of Monday afternoon.

"Every time I step into that compliance building, I hear nothing but bad news", said De La Haye, a marketing major who previously had said he was sending the money made from advertising back home to his family.

The NCAA released a statement of its own, saying the kickoff specialist could have kept making the YouTube videos so long as he didn't mention his status as a football player. Numerous videos show De La Haye training and practicing in school facilities. Say I brought smiles to them, brighten up their day. They wanted me to give my money up, that I made, which is insane. I really don't have any help right now. Furthermore, the association said is not against the rules for athletes to produce or profit from YouTube videos. "They wanted me to give up the money that I made, which is insane".

As for De La Haye, he says he will continue with the videos he loves."I feel like I will be great at whatever I set my mind to and I'm passionate about this video stuff", said De La Haye. That waiver, which would have allowed the student-athlete to maintain eligibility while continuing to monetize non-athletic videos, was granted. That was a violation of the NCAA's edict against athletes making money off their own likenesses based on their status as an athlete.

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