Google redesigns mobile search app with personalized 'feed'

Leigh Mccormick
July 23, 2017

As a result, whilst Facebook and other social site feeds prioritise the newest updates, Google's feed will take a different approach.

Google also said they "advanced our machine learning algorithms to better anticipate what's interesting and important to you".

As Google begins to curate the material it is showing to users, it will continue to attract attention from competition authorities - which earlier this year fined the company $2.42bn for abusing its dominance.

Many have reported that Google Feed is a direct attempt to compete with Facebook's News Feed, right down to the name, but representatives were quick to shut that notion down. This move by Google seems similar to that of the Facebook which has already rolled out similar personalized news feed for the users. This is Google's attempt to personalise news and showcase content that is relevant to users, along with articles that are trending in the area. First of all, if you have tabs, the Feed button is transitioning into a home button.

The response to Feed has so far been relatively quiet - likely due to the fact that the change is minor on the user's side, and that it is now only available in the US. It will be adding its Newsfeed relating to sports, events, and internet related subjects into page quite soon. So if you are a foodie, typing a quick search like, "food festivals in Delhi" will get you a listing of the best options in an easy-to-review format.

Lyft announces plan to develop self-driving cars
The announcement comes after Lyft earlier this year introduced what it calls "the world's first open self-driving platform". And Lyft will continue to work in tandem with other stakeholders developing self-driving technology through that platform.

Once you start following a particular topic, the feed will have regular updates around that topic.

At present, the feed is available both on Android and iOS versions of the app. Plans are to expand the feed to the mobile and desktop web version of Google to give a major facelift to the rather simple homepage of Google.

"To provide information from diverse perspectives, news stories may have multiple viewpoints from a variety of sources... and, when available, you'll be able to fact check", the company said in a blog post.

The company this week unveiled a new feed experience that will transform the look of its mobile app with the addition of cards, videos and news stories.

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