Sears To Sell Kenmore Major Appliances On Amazon

Leigh Mccormick
July 21, 2017

"At the same time, Sears Home Services and our Innovel Solutions unit will benefit from the relationship as more customers experience their quality services for Kenmore products purchased on Amazon.com", Lampert added.

The Kenmore Smart skill for Amazon Alexa enables customers to control their Kenmore Smart home appliances by simply asking Alexa, such as changing the temperature on their air conditioner without leaving the sofa by saying: "Alexa, tell Kenmore Smart to set my air conditioner to 70 degrees".

Sears shares jumped almost 20% after the news, marking perhaps a glimmer of hope for the one-time appliance giant.

Kenmore's Smart home appliances are getting Amazon Alexa integration, with the Sears-brand home tech also headed to the online retail behemoth's virtual shelves.

This story is developing.

Translation: People who don't shop at Sears might be enticed to buy their appliances online at Amazon.

Sears hasn't disclosed how much the deal is worth.

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As The Wall Street Journal notes, Sears has closed hundreds of stores, including more than 250 this year.

The announcement comes just three weeks after Nike said it would begin selling its products directly through Amazon, joining a number of big-name companies including Samsung, Microsoft and Bose in doing business on the site.

The company said Thursday that it's struck a deal to sell its Kenmore appliance line on Amazon.

The Kenmore Smart air conditioners with Alexa range in price from $379.99 to $739.99. However, the goal is to expand that to every home appliance in the company's line-up.

For now, the appliances will only be sold to U.S. Amazon customers, but Park said Sears may consider global sales in the future. The deal marks the broadest distribution of Kenmore products, outside of Sears branded stores and related online retail platforms. The S&P 500 index is up almost 14% for the previous year. The retailer's stock was up about 13 percent as of 11 a.m.

Sears has struggled with weak sales for years, and announced more store closings earlier this month, partly due to the emergence of Amazon.com and other internet operators.

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